Lilly Rockwell is a writer and journalist based in Tallahassee, Florida.

Lilly has nine years of experience and a diverse background as a news reporter. She has written for newspapers, wire services and magazines.

She currently writes for business magazine Florida Trend.

She has previously worked for the News Service of Florida, a Tallahassee-based news wire service that reports on state government and politics. Lilly has also written for magazines such as Tallahassee Magazine and 850 Business Magazine. She also worked for three years as a reporter for the Austin American-Statesman where she covered business, including Fortune 500 Whole Foods Market and biotechnology.

Lilly is a graduate of the University of Texas at Austin.

In her free time, Lilly enjoys reading and long-distance running. She is also the founder of the Texas Exes Tallahassee network for University of Texas alumni.